TUG Partnership Spotlight: SELLARS (Clean Task)

TUG Partnership Spotlight: SELLARS (Clean Task)

Sellars Absorbent Materials was founded in 1985 in Milwaukee by John Sellars, who began designing innovative absorbent solutions in his garage as a cleaner, more efficient alternative to messy “kitty litter” used on factory floors. His early products, including absorbent mats and socks, helped customers manage leaks, drips, and spills effectively.

Today, Sellars employs more than 200 people and operates three manufacturing plants and four distribution centers. Holding 20 U.S. and 30 international patents, the company is known for its proprietary technology that produces high-performing wiping and absorbent products using recycled materials. As part of its process, Sellars recycles select production waste into absorbent materials, supporting both top-tier performance and responsible manufacturing.

Their Experience with TUG

Sellars has been a TUG supplier for four years. Being a TUG supplier has created valuable opportunities to strengthen distributor partnerships and expand visibility across key markets. The TUG network has helped Sellars connect with members, gain insights into evolving distributor needs, and grow its market presence through meaningful collaboration. Sellars deeply appreciates the ability to engage directly with TUG members and support them with high-performance products, market insights, and responsive service.

What’s New and What You Should Know

Sellars continues to grow as a trusted manufacturer of high-performance wiping, towel, tissue, and absorbent solutions for commercial and industrial applications.

Sellars is continuing to roll out Clean Task rebrands, expanding updated packaging and messaging across additional wiper SKUs to make it easier for distributors and end users to identify the right wiper for every job. They’re also investing in continued product innovation and marketing support to help drive awareness and accelerate adoption across commercial and industrial markets.

Follow Sellars on LinkedIn and Facebook for product updates, new resources, and announcements throughout the year.