Expanding into a new market takes more than having the right products. It also takes the right relationships. Facility Armor has built its business around gym floor protection, and now the company is bringing its matting and facility protection solutions further into the jan-san industry. 

In our latest Supplier Spotlight, Nate Ellwitz shares how Facility Armor is working with The United Group to connect with distributors, introduce new solutions, and build a stronger presence in the jan-san market. 

One of the biggest benefits, Nate explains, is the opportunity to connect directly with TUG members. At TUG events, suppliers can meet with more than 45 people in just two days, creating opportunities to strengthen existing partnerships and build new ones. 

That same focus on relationships carries over to the way Facility Armor works with its distributors. Nate believes the best partnerships start with communication and being there when distributors need support. 

“We’re here to help them out. Obviously, we want them to sell more of our products, but we’re here to support them and help them in any way we can.” 

After more than eight years of involvement with TUG, Nate says the relationships remain one of the most valuable parts of the organization. 

“TUG’s just been a great organization to work with over the last eight, nine years. The biggest thing for me is the relationships we’ve built here. We’re all just a big family now at this point.” 

Watch the full Member Spotlight to hear Nate’s story.  

Related Posts